2002 4th quarter home appliances mobile phones automotive business media reputation index.docVIP

 PAGE \* MERGEFORMAT 11 2002 4th quarter home appliances mobile phones automotive business media reputation index Household appliances Household appliances industry technical standards, the market is a relatively mature industry, aside the price factor, the brand has become an important reference for consumers choose products based on, so the brand is set to the household electrical appliance enterprises an important prerequisite for winning the one hand, the brand can enhance the expansion of sales, on the other hand to enhance the brand price premium can compensate for or maintain a high level. Appliance industry this quarter effect of vector-borne 79,333,933.8 the first three quarters compared with 53% decline in 169,167,201, while the dissemination of the article 566 of this quarter compared with the first three quarter of 1270 fell 55%, indicating appliance industry in the fourth quarter of media communications ushered in the bottom, This appliance industry sales feature is highly relevant, especially air-conditioning industry. Household appliances from the data show that the Chinese top-ranking brand products accounted for more than domestic brands shows the high degree of concern by the media, while the foreign brands is relatively low-key. The top three remained Haier, Changhong, TCL, Haier, MI for the 291 this quarter, higher than the industry standard 2.91-fold increase in first quarter, based; and Changhong, a one-point down to second place, with the Haier constitute a first-party team , TCL, Hisense more than 2 times higher than the industry standard of parties who constitute the second team, ranked No. 5 in Konka to 167 constitute the first three side teams, the former three teams MI square 100 is higher than the industry standard. The top five Comments: Haier Haier MI to 291 this quarter, ranking No. 1, a total of 97 published articles over the first three quarters 212 less 115, the unit value is slightly lower than the industry standard for e