2002 Annual Report SLEK brand development and strategy of the proposed.docVIP

 PAGE \* MERGEFORMAT 11 2002 Annual Report SLEK brand development and strategy of the proposed For the numerous brands of shampoo, vigorous brand of run-in period is over, from now on for quite a long period of time, shampoo companies will enter a long period of brand maintenance. Relative to imported brands, brand maintenance has been the soft underbelly of China’s shampoo business, but to create a century-old brand, for less abundant domestic resources, shampoo brands, brand maintenance skills and the appropriate method is particularly important. Chinese enterprises can only fix the brand of shampoo to maintain this course in order to such an international treasure and silk shampoo launched in direct competition with upstart. C-BONS Group SLEK After six years of operation of the market the brand and brand-building, a lot of money has been made in the record, whether it is the market share and brand penetration, SLEK have won the upstart shampoo and international opportunities for dialogue . Accurately determine SLEK brand development status, in-depth study of SLEK brand in the world, right SLEK the future development of the brand and building height are very beneficial to the brand. SLEK the brand’s core values and brand in the world About SLEK brand’s core values, I said in the article ‘SLEK bloom Beautiful Life’ has a more detailed description. I think that the brand’s core values SLEK appeared confused and perplexed mainly from brand positioning and brand dislocation between the world. For the SLEK, the functional level, the brand value has been widely recognized by consumers, on this basis SLEK emotional commitment to the brand should take the road, so that consumers get a higher sense of belonging to the brand. However, at this critical juncture SLEK has launched a ‘good hair, good care’ of the brand values, to continue strengthening in the functional level of consumer brand awareness. So they can be placed in a disadvantageous competitive position o