2002 China Retail Research - Yetai articles.docVIP

 PAGE \* MERGEFORMAT 11 2002 China Retail Research - Yetai articles If the price war is that all the retail enterprise’s customary tactics, then in 2002 on the Chinese retail enterprises Yetai competition, they should be the strategic layout of a high-level competition. This competition is not only related to the enterprise’s survival, but also related to the business expansion and future development of the industry’s sustainable development. A comprehensive supermarket too proud, rapid growth in emerging Yetai General Merchandise Store (General Merchandise Store referred to as GMS), as the latter half of nineties has just emerged in China an emerging trend of marketing and the rapid development over the past few years, has gradually replaced the traditional department store’s position in one fell swoop jumping into the domestic retail sector in the main Yetai. In 2002, China’s overall retail market share, the large-scale comprehensive supermarkets already account for more than half, and the large-scale comprehensive supermarket in the overall market share of 23% for foreign business giants in the country. Wal-Mart, Carrefour, represented by foreign commercial Corps, by virtue of her years of extensive operational experience of the GMS, particularly in China’s development is to seize large general merchandise store of good timing. Data show that China’s Engel coefficient was 47%, the results showed that nearly half of Chinese residents in the proportion of income will be spent on food consumption, while food is a large-scale comprehensive supermarket sales of major commodities, together with other people’s livelihood and types of goods, large-scale comprehensive Supermarkets in China are having hypertrophic growth of the soil. In the foreign giants have invested in the construction of large-scale comprehensive supermarket, when the biggest names in the domestic retail enterprises were the same identity and courage to explore with Chinese characteristics,