2003 Chinas market transition,.docVIP

 PAGE \* MERGEFORMAT 50 2003 China’s market transition, Marketing fog and Truth In 2003, all entered a new era, China’s accession to the WTO a year, the government and enterprises have to face the world economy as never before, rules and contract to become the most influential Chinese society, the vocabulary; Shiliu Da to the already flourishing Chinese private enterprises reassured the two organizations also announced that China’s political reform taking the strong pace; macro-economic growth continues to maintain let the world envy the speed of China all economists are looking forward to another economic miracle to happen. But wait a minute, the Chinese market is still not ‘flowing with milk and honey in the land of Canaan’. In May 2002, he forefront of executive Leroy color TV industry group the face of fierce market competition, started a full range of channel change, a nationwide self-built channels, the full implementation of ‘agent system’. In November, to Beijing Gome right color TV Chegui marked Leroy Leroy’s ‘channel change in building’ came crashing down; In 2002, claiming to re-enter the market with 1 billion yuan Jianlibao grand launch of the ‘Fifth Season’, peremptorily launched more than 30 varieties of drinks, but who spent more than 8,000 million advertising costs, people remember the ‘present-fifth Season ‘, is still popular in many shelves do not see the shadow; In 2002, at a low price branded computers rapidly fame of the Great Wall Computer, after a series of high-level personnel changes, 1 to 9 months of main business revenue, profits and net profits respectively over the same period last year down 36.06%, 53.84 % and 21.01%; In June 2002, ‘with Sony two punch’ with the goal of five years, accounting for the global mobile market, Ericsson’s first miserable in the Chinese market, once occupied 30% of China’s market share since the end of 2001, Ericsson cell phone 11% dropped to less than 2%. ┅ ┅ These can be regarded as the indus