2003 beverage industry wedge machine-.docVIP

 PAGE \* MERGEFORMAT 6 2003 beverage industry wedge machine? The next hot commodity 91 years of beverage hot commodity than the tomato drink, 91 years, in September of love delicious plucked tomatoes listed in the overall beverage market is flooded with tomato boom, the market of up to dozens of tomato drink, 4 months time for the growth of tomato juice, 260 % or more to become the best 91 years of beverage products. Product life cycle, the same beverage market are evergreen product and pick, every year there is always more than over 100 kinds of product launches, but it can survive on the shelves in convenience more than one year can be regarded as a successful product, such a product a no more than 20 years, shows how the intensity of competition in the market beverage. In the 90 years set out red drink tea beverage commodities such as tea and King, Royal tea, while there are market-oriented child Qoo, in 91 years, it is tomato juice, then 92 years of hot drinks Why? The following estimates from three directions may be the new hot beverage products. 1. Health line: tomato juice can have today’s market volume, the main selling point is lycopene, the core of the concept of health, that in the fruit and vegetable juice drinks, then drink a tomato juice can be successive wave of it? 2. Japan’s trend: the soft drink and Japan with very high mobility, hot drinks in Japan last year, Taiwan will have a similar or related products appeared, such as green tea drink that is popular from Japan to Taiwan. 3. Native traditions: the recent local products in Taiwan by a wave of enthusiasm, beverages whether the local wind blowing? And if so, it is possible that the popular products? 1, healthy route Drink has always been very health-conscious demands of the product categories, such as green tea drinks are also frequently used the concept of health, emphasizing catechin function, tomato juice, lycopene is a new selling point, in the tomato juice is also related to re