2004 Chinas health care products market in transition.docVIP

 PAGE \* MERGEFORMAT 20 2004 China’s health care products market in transition 1. Opportunities and risks exist side by side Distinguished guests, ladies and gentlemen, good afternoon! Glad to see that today there are so many friends from all over the country come here to listen to our ideas. We know that health care products industry, entrepreneurs, not used to gather together to hold a ‘summit’, today, why are there so many entrepreneurs, executives gather together? I think: The main reason is our industry, our living environment has undergone profound changes have met with a strategic inflection point. Today, I am willing to marketing health care products industry in transition to make a few mature. First of all, I would like to talk about the latest health care products industry has undergone a few facts. We know that the last 3 years, the health products industry suffered a slump for three consecutive years, the health products industry, sales fell very serious, comprehensive variety of information, platinum was found in 2003 to plan health products industry, sales of only 60 in 2000 %. This is a big drop. The industry’s sales reflect the macroeconomic situation of the industry, from the microscopic said that the recent three years, since 2000, using the traditional marketing model health care products companies, the new listing of products, almost no one we are successful, failure is uncommon . And even some great success using the traditional marketing companies, have suffered a serious crisis of new products. Don is the level of health planning is recognized, but they since 2000 to promote several new products, including the reduction of the duo, the new Duo and the capsule, growth, happiness, have worked with little success. Happy just when the market grew more successful, but later with the gold partner of the competition, down the next wind. In 2001, when a group to promote the new long-Chung and Chuang also failed, so long a go a brilliant ‘1