2004 spring and summer to expand M Brand Notes from Hubei Province,.docVIP

 PAGE \* MERGEFORMAT 33 2004 spring and summer to expand M Brand Notes from Hubei Province, M brands belong to Wenzhou shoe industry, second-tier brands, have been followed a product line, the general manager convinced that one principle: product quality is the most important. Although the M brand reputation in the industry has always been good, but they are not optimistic about the market share. I entered in 2003 after the M’s, as a vice president of marketing, I want to help marketing tools to establish a brand image and promote product sales. M Brand Hubei Provincial Office Analysis: (A) Advantages: 1, M brand in Hubei province, had many years of market-based; 2, the product of the process, style, quality has in Hubei Province, Wenzhou and other brands to form segments, establish a competitive point of M brand; 3, with the northeast, north China, Shenyang, Harbin, Beijing, Tianjin, Taiyuan and other five provinces successful market operation experience, can be copied to the office to operate them; 4, Office of the X managers have spent nine years in Wuhan, Hubei Province should be a ‘Hubei pass’, to establish the basis of certain connections. (B) Disadvantages: 1, in the Hubei province, nine years of operation M-brand operation has not been improvement, the most direct reason is that, M brand has been a great pains to develop the Northeast shoes style, no shoes for the development of the South, 2, 9 years has been the general agent system, and the former agent had been sitting in Hubei marketing, tracking and expansion of the market is not enough, it lost clients serious; 3, the headquarters of the Hubei province, have not done enough to support agents, mainly in the brand publicity ; brand image is not prominent, and dilute the brand in the consumer impression. 4, Hubei Province, for product development is not enough, that is, headquarters and agents in the product feedback did not do enough. (C) the opportunity to: At present, Wenzhou has not