2007 Chinas mobile phone market seven impression.docVIP

 PAGE \* MERGEFORMAT 4 2007 China’s mobile phone market seven impression When the Chinese mobile phone market in the calendar turn the last page of 2007, many mobile phone manufacturers to complete their wrap up in 2007 for the latter, all the laughter and tears are all illusion in the minds of a ray of thoughts. In 2007, along with the industry to survive the rule change, the evolution of the ecological environment, competition pattern of the reconstruction of the evolution of product markets and consumer demand for further escalation of the Chinese mobile phone market again wrote a magnificent chapter. However, the 2007, this one really leaves us with the beating note what kind of memory -- Impression one: Yizhenyihuan, several people happy and some unhappy Has experienced rapid growth in 2006, China’s mobile phone market is still vibrant. According to Sino Market Research Development Report in 2007, domestic mobile phone conference to announce the latest data, in 2007 China’s mobile phone market (mainstream) scale reached 150 million, an increase of 23%, coupled with ‘three yards’, ‘five yards’ mobile phone sales, in 2007 the total sales of China’s mobile phone market nearly 200 million. Nevertheless, the large market size and rapid industry growth does not mean that a relaxed living environment, on the contrary, increasing competition and industry to survive the rule change had led to a variety of polarization, China’s mobile phone market is a ‘disharmony’. Nokia, Motorola and Samsung formed by the Big Three in 2007, although the pattern is still maintained, but the internal structure of the essential changes that have taken place. Nokia walked with steady pace of development across 40% of the market share, continues to expand with the faithful follower of Motorola, Samsung’s share of the gap between; who suffer a shortage of new products and personnel of the Motorola earthquake hit while out of the bitter decline curve to 07Q4 industry has been lost t