2007 New Years look at the terminal- Fridge Brand beings Phase.docVIP

 PAGE \* MERGEFORMAT 23 2007 New Year’s look at the terminal: Fridge Brand beings Phase I. Introduction: As another spring has arrived. Refrigerator based on a well-known brand of training needs, but also based on my to-end retail market, the long-term observation and visits to hobby. I am in the middle of 2007 in February (Chinese New Year eve at once), has systematically brought his wife visited the country in Beijing Shilihe the United States, Xibahe GOME, the first body Gome and Suning four typical bridge Lenovo store. Later in the training of enforcement for the refrigerator company submitted a professional report on end-market visits. Today, I will be the core part of the contents of this report a little modification, as a New Year gift to offer to everyone. Second, the layout representation Circle Description: As Beijing belongs to large cities, like the retail store was completed all the obvious difficulties, and is not necessary. So I deliberately selected the above-mentioned divergent type distribution of the four stores; are located in the southeast of Beijing Third Ring Road, the Northeast Third Ring Road, West Third Ring Road, West Third Ring Road. This is a Beijing household appliances industry, with a typical three-ring business. And I had clearly put forward in 2003 in Beijing appliance industry’s ‘three-ring business with’ concept. Thus, this visit, the adoption of the relative dispersion of the four in-depth visits to retail stores, coupled with the terminal appliance industry has long been maturing trend of retail competition. So, have largely been able to reflect the consumer-electronics retailer Quotes Beijing market. Third, unannounced visits to policy design: In need of special note is that my wife is industrial electrical technical work, the industry’s products are generally orders B2B sales model. Therefore, to some extent speaking, she was the field of consumer goods retail terminal is basically an outsider. But precisely becaus