2007 outlook for pharmaceutical business development.docVIP

 PAGE \* MERGEFORMAT 11 2007 outlook for pharmaceutical business development Preface 2006 was the year of unrest in the pharmaceutical industry for the field of medicine exist in a number of chronic illnesses, the state policy of setting off another round of a Storm: The anti-commercial bribery, medical reform, drug prices, drug limit, flight inspection, drug registration to freeze , advertising strict management, heavy at major cases and so on, the intensity of the big, ever. At the same time, raw materials, energy, human resources, end-promotion, advertising costs continue to rise, drug prices continue to drop, the pharmaceutical industry’s profit levels dropped sharply. In addition, the press and vocal opposition by the pharmaceutical industry to spare no effort to make the pharmaceutical industry’s promotional efforts greatly reduced, the consumer of drugs fall into the low sense of security and trust. 39 crisis, Dongsheng event (sell ‘white with black’, out of OTC market), Huayuan restructuring, Tai Chi bleeding, Chinese medicine was lost ... ... they have been the mainstay of China’s pharmaceutical industry, in this year have emerged in embarrassment. With the ‘winter’ to describe the pharmaceutical industry is currently living environment and living conditions of the slightest exaggeration. In this paper, the policy background from the pharmaceutical industry, sales, product development, marketing mode, channel change, to invest in advertising in 2007 to analyze several aspects of the development trend of pharmaceutical companies to explore the operational measures. First, the policy background of the pharmaceutical industry In building a harmonious society under the guidance of the major policies, in order to quell ‘medical treatment in patients with difficult and expensive’ calls to alleviate the people’s health are closely related with the social contradictions, the pharmaceutical industry management, the media will focus on regulation and superv