2009 under the transformation and development of watershed.docVIP

 PAGE \* MERGEFORMAT 11 2009 under the transformation and development of watershed With the rapid growth momentum in 2007, ‘price increases’ and ‘structural adjustment’ to promote wine industry, this growth momentum is maintained in the first half of 2008. The second half of 2008 as the financial crisis on the real economic impact, liquor industry has also faced a great challenge. White wine of the new economic environment affect us as early as July 2008 began to attention. With the time development of the industry status quo and future trends, vision conclusion: in 2009 China’s wine industry will be a watershed year. The first two months of this year, not only for the industry as a whole in 2009 the development of more uneasy, but also further proof of long-term judgments. What is a watershed? We believe that the experience from the reform and opening up the expansion of liquor in 1996, growth in the era from 1996 to 2003 recession, adjustment of age, liquor industry since 2003, entered the ‘high-growth era’, in 2009 is perhaps the end of this phase, the next the beginning of an era! Changes in the environment caused by two kinds of differentiation Over the past few years, rapid development, he incurs ‘sugar, tobacco and alcohol weekly’ crown as the ‘high-growth era’, its biggest motivation is the overall economic environment continued to improve. Sound macro-economic situation, not just liquor industry, a variety of industries has emerged as the development of a thriving scene. In the liquor industry, since 2003, 70% of above-scale enterprises started to recover liquor, and rapid development. This high-speed development, apart from the overall economic environment factors, there are internal system activation. Although there is no restructuring, some companies, but business leaders have been adjusted, such as Yanghe, Song River, Hengshui Laobaigan so. Adjusted enterprises in the new environment for learning, innovation capability has been greatly enhanced