2011 inventory of Chinese high-end liquor fatal short board and coping strategies.docVIP

 PAGE \* MERGEFORMAT 6 2011 inventory of Chinese high-end liquor fatal short board and coping strategies 2011, Chinese high-end liquor prices surge again predictable, high-end liquor crazy road year after year, the Chinese wine from around the end of 2000 the trend in many high-end liquor brand promotion Under 10 years later, a new round of high-end trend in China of high-end liquor will be how to adjust their high-end strategy to compensate for their inadequacies in here with their many years of personal humble opinion, and we are all familiar with truth, elaborated China’s current high-end liquor the killer short board, hope to promote China’s high-end liquor on a more glorious way. Maotai: production defects, lack of capacity to expand business degree Maotai as China’s first high-end liquor brand can be said that the country has gained the image of wine, spread by the impact of the past, Maotai is ourselves into specific areas of Maotai Town, in the past only in the education market that Maotai Maotai Town of production, can only be used to produce the Red river water quality as one of the Maitai, if you engage in the production in other parts of Maotai, the production is simply not to go abroad to Maotai wine, thereby resulting in a limited capacity today Maotai embarrassment, It’s like a magic spell, as tightly fitted over the head of Maotai, so although each year to worry about sales, but can not get the expansion of production capacity, which can be said to be the most painful things Maotai the face of countless market , but can not have a corresponding capacity, which makes Maotai how not suffering. Also in 2010 the exposure of Maotai water pollution incident, it is the biggest challenge Maotai specific areas, in fact, be out of that circle Maotai find high-quality water production in the national high-end liquor. Nongfushangquan characteristics of the earliest because of Lake areas, limiting the development of the brand, but was constantly in th