2011 makeup so the price to fly-.docVIP

 PAGE \* MERGEFORMAT 4 2011 makeup so the price to fly? The end of 2010 in the “up” a spent, not just soaring housing prices, household items, too, Master Kong as Carrefour refused to withdraw the goods price increases, many cosmetics companies to be outdone, have to raise prices on the agenda . Raw materials prices, rising labor costs, marketing costs are also rising, which will undoubtedly bring to the enterprise product price increases the pressure and impulse, many companies have faced an embarrassing situation, is the advantage of the opportunity to rise, or inaction it? Ya Timmia prefer the latter. Prices are strategic, not casually move Cosmetics, consumer, although already a daily consumption, but in the elegant Beau opinion, not rigid requirements, and the current relative surplus of supply and demand, the composition of a brand, price positioning is also an important key, is strategic, not easily changed , change the brand to break the planning and layout, easy to make the products become neither fish nor fowl. Therefore, price changes, is bound to cause a series of changes midstream and downstream. the so-called affect the situation as a whole is also, and this fat is a round is crucial. Now many companies still can not get rid of product-oriented marketing approach, that is to be priced based on cost of the product, not priced according to market demand. Products, rising costs, the price to rise with the cost down, the price with the the decline. This seems to be in line with market behavior, but contrary to the brand marketing. changing the psychological impact on consumer prices can not be overlooked. as cosmetics, the issue price should be treated carefully. Price increases can not really solve the cost problem Rice says harvest flowers, listen to “up” one, which was up sound, but not wages but only trace of it, which is now Internet users sigh. High prices, while income is not long, be sure to make consumers more price sensitive high.