2012 on the cusp of advertising.docVIP

 PAGE \* MERGEFORMAT 5 2012 on the cusp of advertising Range from the international point of view, the global share of China’s advertising solid growth in the past few years, has reached 39.9% in 2011, is expected to reach 40% by 2012. Domestic policy, the National Development and Reform Commission in 2011 advertising included in the directory of encouraging the development of industry, the seventh session of the Sixth Plenary Session passed the resolution on the prosperity and culture. These two important documents are clear the advertising industry’s status that to develop the country’s determination and confidence in the advertising industry. Meanwhile, the State Administration for Industry and Commerce also made a series of work: 9 ad creative park, focusing on providing quality services for the advertising industry in the country built. addition to this 9 outside the original National High-tech District also have to transition to advertising and SAIC through coordination and national finances, get 3 billion in funding to support the development of the advertising industry. Forecast from the domestic and foreign situation, China’s advertising industry seems to be the direction of the high-speed development all the crazy but 2012 - April advertising statistics fact is: TV increased by only 3.1% growth of 8.7%, periodicals, broadcast an increase of 10.4%, growth of 2.5%, outdoor, newspapers fell 9.4%. Clearly, the advertising market in 2012, four months is not a reason for optimism, but worrying. Specific to various industries, transportation (automotive, real estate, household appliances industry, the growth rate: -7%, -15.1%, -21.1%, can be described simply shocking. So since in an atmosphere of Xiaosha, the following number of not much larger increase industry became passable Highlights: alcohol 16.0%, postal and telecommunications 13.4% Financial 12.2%, 15.0% of the personal items, the healthcare industry has also managed to reach 10%. A downturn