38 Mody of your actions - marketing activities of Chain Drug Stores.docVIP

 PAGE \* MERGEFORMAT 10 38 Mody of your actions - marketing activities of Chain Drug Stores Just past ‘38 International Women’s Day’ is undoubtedly the joy of the Chinese women’s festival, a hundred years ago by women sought ‘equality, autonomy, and adequate food and clothing’ has been basically achieved, today’s modern women who are seeking higher and better quality of life and the realization of self-worth. This year during the holiday season, department stores and fashion industry as the birthplace of the festive atmosphere created in the article done what has become the most popular gathering trend of marketing and selling of which most commodities are clothing and cosmetics, at the same time, the author after a few chains pharmacy only to find stores desolately sadly desolate atmosphere can not help but have some concerns: Let the customers feel little to the chain drugstore sales whether the work really need to make great efforts to improve it? Compared with Japan and other foreign pharmacies, pharmacy chains in China is not a ‘charm’ and ‘popular’ place, and atmosphere are often suppressed monotonous, the industry is a joke into the domestic pharmacies did not feel sick on the sick have changed, and to enter the foreign pharmacies will feel happy and feel that he is healthy and happy person. Why did not Chinese pharmacies charm and aggregation can not be popular, of course, with the pharmacy Yetai positioning, product structure and marketing methods are closely related, this article attempts to one of the factors that make a study of marketing. Domestic chain pharmacy is currently the major marketing problems are as follows: Government regulatory departments of pharmaceutical promotional activities of the strict control of Chain Drug Stores to carry out promotional activities makes ‘then a legislator’. Number of ‘country-prefix’ pharmacy business or restructuring firms tend to rely on some sort of historical resources become a ‘shopkeeper’, waitin