3C- TCL Transformers 3 with branded.docVIP

 PAGE \* MERGEFORMAT 5 3C: TCL Transformers 3 with branded Traditional advertising to target consumer groups, numbness or even offensive, in the face of this dilemma, more and more Chinese enterprises to join the ranks implanted in search marketing. In the recently released movie lt;lt;Transformers 3gt;gt;, China’s brand of collective-type implant into this film one of the highlights, product placement has once again become a hot business topic of interest How to successfully implanted into the advertising In the film, the ‘silent’ way to seize the minds of target consumer groups do? Last year, the lt;lt;Transformers 3 ‘Paramount producers began looking for partners in China, according to the script has been written in the lt;lt;Transformers 3gt;gt; in the center of U.S. defense technology to use as the most advanced 3D TV displays, while some of the office and home environment also need to meet the future of TV technology products to highlight ‘Transformersgt;gt; sci-fi film a sense, therefore, need to find a Paramount TV product placement, as the film props. At that time, TCL launched the naked eye 3D TV debut at CES in the United States and other occasions in the Shenzhen Airport in commercial applications, the 3D technology has aroused the concern of Paramount. Paramount that, TCL represents the leading 3D technology, and lt;lt;Transformers 3gt;gt; is the first 3D version of the Transformers live action movie, both highly consistent brand positioning. Thus, Paramount decided to film with TCL lt;lt;Transformers 3gt;gt; as a platform for co-marketing implantable Thus, in the lt;lt;Transformers 3gt;gt;, when the heroine has been imprisoned, Mejia ? Pull Boff went to the rescue when, suddenly, a huge television into a robot of their block. This lens is about 5 seconds to display the TCL brand and LOGO. pervasive in the advertising market environment, only the Ads do not like ads, so the audience does not have any psychological readiness to accept the ca