3G will change the way the pattern of market research.docVIP

 PAGE \* MERGEFORMAT 4 3G will change the way the pattern of market research 3G licenses are now issued on the impact of China’s economy to stimulate a lot of people refer to the author. In my opinion, 3G popularity of market research methods to the existing pattern of tremendous impact. At present, the market research methods are mainly random telephone sample of interviews, households access, street intercept, regular mail and Internet surveys (including e-mail and Web surveys, etc.). Difficult to implement in-home visit to the now largely because the interviewer was a hard knock on the door closed fan. Street intercept and still is more than a way. As a way of interviewing, street intercept easier to target your audience, you can complete the more complicated the completion of the visit. Because face to face, by providing gifts, etc., to improve coordination with the respondents. The main problem is that randomness is difficult to grasp, investigation costs in general are relatively high. This approach has the key issue is the controllability of the investigation process. Especially for large sample surveys, often need to carry around the implementation of the company, while most of the implementation of the company’s interviewers are reading the students, in the implementation part, their relatively high probability of cheating. Even though the requirements have to fill out the questionnaire respondents each phone, and to draw a return visit to visit. However, the majority of students now have a mobile phone, the students each other cover, a return visit by telephone is difficult to find the problem. Regular mail access has been very low response rate in the survey response rate at the beginning it is difficult to know how many. Internet survey of low cost, but because the other side of the Internet, you often do not know the keystrokes in the end is a white-collar or a dog. Therefore, the credibility of the open Internet survey is often relatively lo