27 EMKT focus on the dynamic industry news review.docVIP

 PAGE \* MERGEFORMAT 14 27 EMKT focus on the dynamic industry news review First: Coca-Cola want to recapture ‘drinks boss’ Summary: U.S. Eastern Standard Time December 12, 2005, the New York Stock Exchange, the electronic screen to heart a line so that the number of Coca-Cola: Pepsi-Cola market value rose to 98.4 billion U.S. dollars for the first time, Coca-Cola market value has dropped to 979 billion U.S. dollars. Ranked the leading position of the New York Stock Exchange, the food industry nearly a century of Coca-Cola, its stock market value is now being centuries old enemies beyond the historic Pepsi! Comments: This news writers, apart from the objective facts in the set is still biased in favor of Pepsi, from the wording that he could see out. Stock market value represents an enterprise value of the future, is a manifestation of the overall value of an enterprise one form of market operation with this company is directly linked to, but can not completely explain the operation of this enterprise is successful, but do not explain a business in a certain a product of the operation was successful. Of course, the market value for the first time more than delicious, for Pepsi is a cause for celebration, for Pepsi’s PR department is also a rare opportunity to use the media brings to consumers the impression that beat Pepsi delicious. As the two major beverage industry giant, delicious and Pepsi on a certain understanding of the market all have different characteristics, to avoid direct conflict is a rational oligopolistic industry, the consensus competitor. So, what is popular and tasty more promising, or personalized Pepsi is more development, not yet the time to the next conclusion. The competition between Pepsi and delicious also illustrates another problem, that is, diversification and specialization advantages and disadvantages of the impact on enterprises. Diversification to expand the size of a business expansion and the use of surplus resources to help