2006 Chinese pharmaceutical companies- Farewell violations to enter the Blue Ocean.docVIP

 PAGE \* MERGEFORMAT 4 2006 Chinese pharmaceutical companies: Farewell violations to enter the ‘Blue Ocean’ In 2005, China’s fastest growing real estate market demand for the most productive cities are where? The answer is not Beijing or Shenzhen, but is not Shanghai, but unknown Baotou, Inner Mongolia. The answer is unexpected. Caused by the deep underlying causes of this phenomenon is that a large number of medicine and health products to marketing has grown in Inner Mongolia began to Hermitage, they create and prevalent in China’s ‘Mongolia to send marketing’ has gone downhill, in the new environment, in order to ‘Mongolia sent’ as represented by The marketing communication terminally ill, after failing to find ‘recipe’, before the former’s ‘Prairie hero’ is no longer an indomitable, but chose to retreat. More than 20 years, Chinese medicine and health products for most businesses, marketing is a continuous violation, continued to challenge the policy bottom line of the dangerous game. Health Industry human life, we must reflect on. Although the reflection is painful, but it is necessary. Our own ‘recipe’ Where? We are confused and where we have a new way out? More than 20 years, health, industry, marketing people always walk in the forefront of Chinese Marketing, this colorful stage is also exceptional, with local Rivals: tabloid delivery (3), China Merchants (Wuhan Spring), soft-text (Melatonin ), the Conference Marketing (later years), with Western Park come IMC (Integrated Marketing Communication), direct marketing (Amway) ... ... They have all been a smash hit, is ultimately short-lived, and why? Calendar in relation to 20 years, our marketing a little ‘rough’. Obsession with the means and tools of plagiarism and to follow suit, the content of marketing communications for deep-seated lack of understanding led to the health industry marketing group lost the most important reason. The means of communication is limited, but the content of commun