28 EMKT focus on the dynamic industry news review.docVIP

 PAGE \* MERGEFORMAT 19 28 EMKT focus on the dynamic industry news review The first chapter: Guangdong Electric household appliances enterprises want to destabilize chain Bao Tuan Summary: Although Guangdong Nearly half of the country gathered in air-conditioning, color TV production, but more than 2,600 major home appliance manufacturers are basically at the situation go it alone. For now, this situation is changing. Yesterday, Guangdong Province, China home appliance industry ‘heavyweight’ figure for the first time to meet secretly gather Huizhou, Guangdong enterprises brewing the ‘Bao Tuan’ path. Hypermarkets and home appliances for the contradiction between the proposed alliance-owned enterprises, joint negotiations to obtain fair terms. Comments: In the long term, under pressure from the manufacturer of household appliances industry, has finally begun to seek a collective self-help, but, after all, just the beginning. Relative to the retailers to expand the scale of procurement, the purchase price for the purpose of suppressing the union of interests between suppliers of such a combination of a lot more fragile. Any one on the scale of home appliance chain can easily collapse it, as long as a home appliance chain on the part of manufacturers for a private promise to reduce costs, then the combination of self-help will be existed in name only. Appliance maker, after all, home appliance chain groups to rely on each other’s right to be much larger than their own needs, in particular the second and third line of the brand emboldened even more inadequate, if they lose the pro-gaze home appliance chain, that is, the city lost its front-line retail market, while losing increase brand awareness possible. The collective ills of the domestic appliance industry is the main reason for manufacturing in a passive position, brand concentration is low for the home appliance chain provides a bargaining chip, but by Gome appliance chain driven by the rapid expansion, but