2006 corporate advertising should be put to-.docVIP

 PAGE \* MERGEFORMAT 17 2006 corporate advertising should be put to? Questions to ask: Sales determined by the marketing mix. Advertising is an integral part of the marketing mix. Advertising media choices in turn affect the input-output a key factor in advertising. Waste of half of the advertising costs to a large extent due to the inappropriate choice of advertising media. Therefore, each one must pay attention to marketing, advertising veterans, but also must consider the choice of advertising media. The face has already arrived in 2006, companies the choice of media (media mix) to achieve full-year advertising goals, and to achieve sales growth forecast, this is a problem. CCTV in 2006 advertising the tender results and the dispute is a reflection of the marketing veterans Media wander about. So this journal’s January 2006 formally proposed last Xunkan ‘new advertising campaign’ prophecy. The following is the focus of delivery on behalf of the central square and representatives of media advertising, local media put the focus (or segmented media) advertising point of view between the anti-PK, hope that our marketing chiefs have gained a little useful insight. Square view: Put on CCTV Mount Caramel, achievements corporate aristocracy Pei-Wei Lin Wanjun According to research, China’s earliest advertising is hoisted in front of the boss of ancient Jiusi wine Sapporo. At that time people will understand the truth: Whose the bigger the wine Sapporo cloth, color, the more-yan, the higher hanging on Whose Jiusi that the greater the strength of the stronger, the more customers will naturally be attracted. Today, companies scrambling to the CCTV advertising, its reasoning and Ancient Jiusi boss in front of the wine in the guise of flying there is no essential difference to attract passers-by (just wine guise of colorful pieces of cloth into a vibrant digital images and sound, in front of the flagpole into a tall television transmission tower, under the guise of