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2006 Fast Moving Consumer Goods Industry Human Resources Investigation Report
PAGE \* MERGEFORMAT 12
2006 Fast Moving Consumer Goods Industry Human Resources Investigation Report
2006 is the fast moving consumer goods industry, a year of steady development in such a stable situation, under, Minihunter executive search firm from a recruiting perspective, a number of fast moving consumer goods companies in Beijing conducted a large-scale investigation. Although the recruitment of fast moving consumer goods industry, the overall recruitment situation and the current phenomenon of convergence in general, but it is different from previous years, there have been some new features, new trends, all these features, just as one of context, to a certain extent, indicates that the Fast Moving Consumer Goods industry, a number of new developments.
I. Industry Overview
In 2006, the overall size of the market fast moving consumer goods rose steadily, apart from a few categories, the fast moving consumer goods in China is still in the formative years, showing a lot of immaturity, instability and irregular. Among them, the food and beverage industry growth was more obvious in daily chemical industry, the growth rate slowly.
Prices, the average price overall remains relatively stable, not subject to price wars, or the impact of high-priced products. From the monitoring of the purchasing power of consumers point of view, in 2006, consumers spent more money on fast moving consumer goods in total expenditure of the average share of 10.4% ( ‘China’s annual survey of fast moving consumer goods’). Among them, the provincial capital cities and prefecture-level city, slightly above average, respectively 10.5% and 10.6%.
From the penetration point of view, food and beverage industry, penetration is relatively high, especially soy sauce, snack food, milk, instant noodles, lactic acid products, soft drinks, vegetable oil, puffed food, etc., are higher than 80%, while the daily chemical industries, are showing a rugged, like the high penetration categories such
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