2006 pharmaceutical companies how to break the deadlock price reduction-.docVIP

 PAGE \* MERGEFORMAT 33 2006 pharmaceutical companies how to break the deadlock price reduction? In 2006, drug price reductions in turn the 18th kicked off: drug prices continuing to fall is inevitable. Cost of drugs is the focus of all the people, but also the most direct and effective competition in the market leverage; wind and rain, such as unlucky at the same time, various factors make the cost of higher sales of drugs. Survival of the fittest, cruel face of reality, paradoxically, the main bearer of how pharmaceutical companies as a? As a ‘not even seated,’ What is the circulation and end-feel? This invited the manufacturing, distribution, terminal three people, express their views, contending the exchange, how to resolve conflicts as to ride out tough times? Presided over: Left-liang (State Food and Drug Administration Training Center brand marketing experts) Peng Chun-Yu (Sales and Marketing assistant managing editor version) Under the trend of drug price cuts -- Pharmaceutical companies: four big dilemma Chu Kuang Shan served as general manager of sales CONBA, now CONBA Chief Advisor Over the past eight years in a row 17 times lower prices resulted in an overall drug prices pharmaceutical companies greatly pulled down from the peak year to the low-bit, manufacturers as a whole into a low-profit era, caught among the four kinds of embarrassment: 1. Price dilemma Continuous drug prices pharmaceutical companies have greatly damage the normal survival and development of a direct denial of their profits, while the rigidity of the field of pharmaceutical marketing costs are not reduced because of drug prices: the special market environment, making marketing costs not by the Pharmaceutical companies say goes. 2. The cost of the plight of The past two years, the overall cost of the pharmaceutical industry has been constantly raising: raw and auxiliary materials, energy, transport and so on in price increases circulation, GMP transformation caused a