2006 pharmaceutical marketing the new turning point.docVIP

 PAGE \* MERGEFORMAT 12 2006 pharmaceutical marketing the new turning point In 2005, the variables in the pharmaceutical industry away from us: From the ‘bad drugs parity rules’ implementation of pharmaceutical companies advertising the standard tax deduction adjustments, medical institutions, market-oriented reform deepened, the new rural cooperative medical care system to promote faster, National Development and Reform Commission 17th price reduction program came out, ‘Internet Drug Transaction Services for approval the Interim Provisions’ started, as well as ‘direct selling regulations’ came into effect, and so on, the new industrial policy, a new flashing highlights, challenges and more and opportunities. Thus, insiders predict that 2006 will be the pharmaceutical industry a new turning point. From here, some enterprises because the grasp of marketing strategy for industrial policy, innovation and development will be onto a new level; some enterprises are still struggling because of a variety of reasons. Passed inflection point, seize the bright spot, winning growth requires us to break through the implementation of marketing strategy, integrated internal and external factors to consider companies to choose their own marketing strategies; to develop the marketing strategy of innovation in order to stay ahead of competitors in a competitive marketing tactics to enhance the efficiency of marketing ; to re-examine the pros and cons of the traditional distribution system, change access members of the mode of operation to improve the throughput of all members of the digestion. With new marketing strategies and ideas to match the new marketing environment and policies. Breakout strategy, marketing, new hot - Looking back nearly 20 years of pharmaceutical marketing history, drug marketing methods used (tactical) can be said to be the most widely used, but also the fastest updates. In my opinion, medical marketing would like to have great breakthroughs in the