2006- China Dairy to go to rural areas.docVIP

 PAGE \* MERGEFORMAT 5 2006: China Dairy to go to rural areas ‘Global Entrepreneur’ to interview, asked me a question: ‘How do you expect for 2006 dairy? ‘I thought a long time, but difficult to give accurate answers. Although most entrepreneurs and commentators for the coming year does not hold optimistic attitude towards dairy, partly because urban markets become saturated, while the rural markets, consumer demand has not yet matured; but I am far from the parents in rural areas in Shaanxi telling his son engaged in dairy very optimistic. A few days ago my mother’s phone, in all regards, the suddenly my work made a encouraging: ‘I could not get past the taste of milk, but has now all adapt. Previously because of lactose intolerance, mainly Suannai and powdered milk, but has now all you can drink other products. Son, even I drink milk, you want to do this must be one big industry. ‘ Mother’s hope, gave me a deep inspiration. After nearly five years of infiltration and cultivation, the rural market has been a gradual rise of a group of consumers. In addition, from today’s dairy industry competitive position, phase of strategic stalemate eventually lead to bigger and more powerful is the large enterprises, SMEs and large enterprises in their own costs of the brand, capital and other multi-pressure, desperate attack against the future of big business has been very difficult, so the future with predictable results. So, what we have to compete and to halt the encroachment of large corporations do? In my opinion, at the county level the market may be a better way. With all businesses in today’s class, second-class city struggling to war might as well look for the difference in county-level marketing new demands. Today’s dairy industry and air-conditioning industry has many similarities: the profit reduction, urban demand slowed, consumer demand was stable, the brand share of relatively balanced. For such a situation, this writer published an article in May this