2007 Chinas liquor industry the way out.docVIP

 PAGE \* MERGEFORMAT 34 2007 China’s liquor industry the way out Liquor industry, what is the legacy of 2006? If there is only one answer, then the non-’marketing more and more difficult to do’ is none other than. It has long been talked about the ‘end-winning’ concept in 2006 is no longer fully winning; ‘disk drive’ concept has not amplified to a high degree, it becomes difficult for small-cap into the broader market; advertising liquor, in 2006 the historical experience since the ‘most embarrassing’. No ads, to achievement of a best-selling brand, is almost not possible; but only only the conventional type of advertising bombardment, consumers do not buy it has become more and more a foregone conclusion . Uncertainty of market factors, more and thus affecting the liquor industry, the key to the new layout. When the ‘national liquor Maotai ‘2006 years with’ China’s first high-priced stocks’ prices and in the two strategies, to stand in China, superior products to the top, suggesting the new layout of superior products beginning; when the end of 2006, ‘JLF’ to Ze behalf of the Group with the Chinese rice wine first year of co-branding to build the ancient Yue Shan wine, the herald ‘JLF’ to ‘Ze groups’ re-layout of China’s first liquor business strategy for the smooth opening; when the British’ Shuijingfang ‘is the largest shareholder of the actual controller Quanxing Chengdu Yingsheng Quanxing Group Investment Holdings intends to transfer 43% stake in Diageo Highlands Holdings Limited access to formal approval, which means China’s liquor industry, the industry has taken a new layout The first step really has a ‘Chinese liquid gold’ of the liquor industry, is no longer the only symbol of China’s cultural memory, but will China, or that China increasingly has been branded brew ‘international symbol’. This is an entirely new market transformation and industrial distribution. In fact, the liquor industry to talk about the internationalization of many years. But