2007 Chinas thermal underwear how the market collapsed-.docVIP

 PAGE \* MERGEFORMAT 14 2007 China’s thermal underwear how the market collapsed? Although some people say that the Chinese thermal underwear industry, year after year in the reshuffle, but there are more companies entering the Although some people say that the Chinese competition is more fierce thermal underwear, but there are more brands in the rise of Although some people say that the Chinese thermal underwear industry, a false prosperity, but there are more people to purchase Underwear industry, consumer demand, leading to the presence of growth and maturity, enterprise development, the brand’s rise, it is the truth! The vicious competition in the industry, models of the same, profits shrink, consumer rationality, channel instability, this is the reality! How to combine changes in industry and business resources to build new competitive advantage and the market collapsed, the most is the key! Eight-year underwear market operations, has been witness to the thermal underwear market rise and fall, having gone through the concept of war, vicious competition, price war, after the profits of thermal underwear market has bottomed out and is now in the industry, changes in the occasion of the impasse is no longer a ‘millionaire-style’ money-making campaign, but have become ‘business style’ ongoing war, is facing a new round of consolidation and rapid escalation of consumer tape operations era, faced with industrial enterprises as a whole chain control, product development and design capabilities, marketing, systems operations management capabilities, the industry needs a new competitive advantages impasse with the new operating rules to break, thermal underwear industry, 2007 will be a new battle for a starting point for breaking up! 1. Perspective underwear market competition, breaking the Bureau can make development Lang, as a recent article by a professor talk about ‘the lost is that many companies do not break through the industry perspective to the nat