2007 Development Trend of Chinas dairy marketing.docVIP

 PAGE \* MERGEFORMAT 9 2007 Development Trend of China’s dairy marketing China Dairy Industry After nearly a decade of rapid development, the development of liquid milk staged a brilliant scene after scene, on entering the beginning of 2007, the development of dairy industry faces what in turn, the author with his own personal perspective from a marketing point of view Interpretation of the development trend of liquid milk dairy, one of the words do not seek agree, but many more would like to share with you. 1, the market segmentation as the inevitability When the Chinese in the ‘strong cup of milk a nation’ under the slogan of the early promotion of milk, it is mainly milk-based, with the development of the market in milk powder differentiated by age section of ‘sub-formula’, and now beginning to have a pregnant milk powder; while the development of liquid milk also showing this trend, from the very beginning of the plastic bags out of pure milk for catering food and beverage segments milk, fruit juice for the white-collar workers (tea, coffee) mixed milk, for high-income earners The pillow of milk and milk boxes and plastic bags for rural consumers, and lactic acid drinks, we have seen the development of dairy marketing in the market segments in the market, as a rule, but a lot of reasons I personally believe that is: First, is a consumer group has been expanded to all those who can affect the crowd, consumers have become accustomed and numb the original product, the product’s material function or mental function has become and highlights; second, the fierce market competition makes the price of an original product down lower and lower, corporate profit margins become smaller and smaller, looking for new profit growth point will force companies to conduct market segmentation. However, for the market segments in 2007 Dairy development of rules will be more clear and obvious context for different markets, different products will be consumer demand for diver