2007 OTC marketing status quo and 2008 Market Forecast.docVIP

 PAGE \* MERGEFORMAT 7 2007 OTC marketing status quo and 2008 Market Forecast 1, 2007, the main features of OTC markets I believe that in 2007 the following main features of OTC markets * OTC market continues to expand, brand general increase in sales of OTC products. Each category-leading OTC brand name products have different degrees of growth. * Policies on the regulation be strengthened, and the market clean. National drug classification management, and counter sales specifications, GSP, GMP’s innovative authentication, false advertising efforts to strengthen the investigation, have reflected this characteristic. * Expansion of market share. As the prescription drug market in the first end of a product of two rules and bidding system, two-vote system of three votes constraints, there will be more and more enterprises turn to OTC market. Second, brand-name drugs under the current market environment, analysis of favorable and unfavorable conditions for Favorable conditions are: the market capacity and market share expansion; brand-name products favored by consumers again; regulatory policy is tightened to the hard work really want in the OTC market, business is good. Disadvantages are: to foster the cost of the brand OTC products, more and more high; into the OTC market, more and more enterprises; major terminal providers and large channel blocking drugs for the brand will be further strengthened. Third, the brand OTC enterprises in the OTC terminals and the reasons for blocking channels * First, the number of the terminal chain pharmacy stores and sales of increasingly large scale, for-profit model has changed, with an asking price of the conditions to the brand-name products. * Second, brand-name drugs have been as attractive passenger flow channel and end-product, the price system, all the way down, to shorten the value chain, while the manufacturers are increasing their own interests. * Third, the brand drug price system set up properly, ther