2007 China yogurt Shanghai revolution.docVIP

 PAGE \* MERGEFORMAT 30 2007 China yogurt ‘Shanghai revolution’ Part: Shanghai yogurt market, you really know? ‘Offensive’ Shanghai Shanghai, battleground, contested by China’s imminent consumer goods market, the core of ‘frontier’, is a blessed land, but also is hell. Everywhere is the Xianbing, but everywhere is a trap. In recent years, has been in the consumer goods industry, fast thunder wave yogurt market in Shanghai has reached a ‘heated’ like smoke - all the time not to be a variety of brands, channels, dissemination of the size of the ‘battle’ shrouded, especially in the 05 and in 2006, becoming increasingly apparent. In Shanghai before the yogurt market has been a bright, reaching the world with the Wei-Chuan, but beginning in 2006, Mengniu Corps Rapid advance, constantly rattling in the goals, from the Xuhui District, Huangpu District, then to the Minhang District, from the GKA (International supermarkets) to SM (domestic Super), and then to convenience store chains, all the way Victory, ‘not high no helping hand,’ a shot on the fourth accounted for the main force of yogurt. Bright, Danone, and Wei-Chuan yogurt, how can the Corps make a ‘foreign cows’ stole a large share of the? As a whole in 2006, yogurt market that is good-looking and confusion, constant new product to market, the concept of continuous birth, not just consumers, even the manufacturers have also blurred the estimates. In 2006, super-heated competitive landscape. However, the more terrible in 2007 ‘good show’ has only just kicked off. In mid-2006, a Chinese ranking yogurt brand in preparation for a big fight on the beach, which is the inevitable result of their learn from their mistakes - the brand was the winner of China’s white milk industry, and in the Shanghai market, its yogurt products has been no improvement, or even hit shelves often dire straits. However, the national industry, which has exclusive aotou big brands affected by this big ‘disgrace’, how can we not reflect