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2006 China Day of Market Review and Prospects (Event articles)
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2006 China Day of Market Review and Prospects (Event articles)
For the China Day of 2006, is an extraordinary year. Unusual is that experienced the shock of the previous two years and adjustment, in the event of raw materials rise, falling profits and other unfavorable factors, the 2006 harvest year can be described as a way out.
Foreign-funded enterprises continued to advance triumphantly. From the latest report in early 2007 to see, to L’Oreal, Procter amp;amp; Gamble as the representative of the Japan-based giant in 2006, have submitted a perfect answer sheets. In addition, Australia and some other Chinese companies have not been involved have begun to smolder, targeting China. Shiseido and other enterprises also reach out into the three-tier cities, hoping to further penetrate the Chinese market.
Local enterprises to be outdone. In the silence after two years, Nice Group’s sales exceeded 7.0 billion. Li Bai have bought the blue sky, high-tzu, with sales surpassing 5 billion. Longliqi vigorously promoted ‘1000 10000 town, county extension will’, to continue its upward momentum. Jahwa sales showed double-digit growth, especially Herborist achieve 100% growth. The leading enterprises like sales growth in the stock market, like large-cap stocks to enhance the overall stock market index.
From the category structure point of view, washing powder, shampoo and other traditional areas of little change, make-up, mask, hair conditioner, cosmetics, men have increased enormously.
From the distribution channels of view, cosmetics shops become the new hot spot. Circulation atrophy, the terminal can not do anything, cosmetics and specialty stores its face to consumers, low cost, but also highlight the fine features sought after by many manufacturers. Some dealers also have abandoned the circulation began to self-built cosmetics stores.
On the policy side, a large number of policies and regulations have been introduced. 2006 edition of ‘Hygieni
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