2006 Chinese household electrical appliance industry in the development of six trends.docVIP

 PAGE \* MERGEFORMAT 20 2006 Chinese household electrical appliance industry in the development of six trends End of each year drew to a close, it is this year’s inventory, as well as to grasp and predict the next year, when this is already the third year Zhuoyue consulting firm to do such work, while the appliance industry is Zhuoyue Advisory tracking focus of the study one of the industries. Chinese household electrical appliance industry in the ‘2005 Top Ten Trends’ a paper, we propose the home appliance industry, basically completed the reform of property rights, market share, conversion between domestic and multinational companies, post-merger integration difficulties and other series of projections have been 11 confirmed. So looking forward to 2006 the industry’s development trend of China’s household electrical appliances, Zhuo Yue advice that, at least in the following aspects deserve attention. Faced with the reorganization Household appliances industry, mergers and reorganization from the late 80s to the mid-90s, most began to color TV industry, represented by the first start, and thus developed to refrigerators, washing machines and other industries, the current round of mergers is characterized by the rise of the state-owned enterprises to merge the various parts of the the regional state-owned enterprises, so that a rapid decline in home appliance brand. Melody TV such as Henan, Anhui Huangshan TV, Chongqing Three Gorges washing machines, Changchun, peony, lotus Jingzhou, Hangzhou West Lake and other home appliances business, and ‘Ariston’ The Fall of a few brothers. Ocean color TV at this time was almost driven out of the Chinese market. The second phase of a massive restructuring is from the beginning of the 21st century, was Greencool Department of Gu Chujun and Sweet led the Department of Yan Xiaoqun, etc., with a very distinctive feature of capital operation, we all want a round of industry consolidation Dream . Capital masters were holdin