40 thousand yuan is how to start health care products to regional markets-.docVIP

 PAGE \* MERGEFORMAT 10 40 thousand yuan is how to start health care products to regional markets? At present, with many health care products in the market ups and downs, companies became cautious, and never afraid, as usual advertising of high-density, high-frequency sub-bombing to open the hole in the market. Ever since, how to start low-cost health care products market, this subject is before the enterprise front. The so-called low-cost operation is different from the past, a large investment in terms of health care products, especially in the current surplus of products, social and propensity to consume increasingly sober, rational and mature under the premise of how best to optimize the combination of propaganda means superimposed marketing communications effects in the most economical means to achieve rapid market returns, is worth thinking about business. In this regard, by the Shanghai Branch of Intentia Biotechnology Co., Ltd. for the production in order to improve memory function in health care products - Intentia lozenge publicity strategy and specific action is a worthy lesson. As a Jiannaoyizhi products, the competition is fierce, leading and leading brands have: the brain easily, forget, Europe, live a brain hormone, brain well-informed and every day and so on, the Shanghai region, the Onlly Shu the brain, mental health, Satoshi and Zhuang, South Da-Zhi Zun Bao so on are also sharpening its talons, a common feature of these products, the product functional orientation from the name of the point of view is very intuitive, they are put through the pre-advertising and promotion of market-terminal half of the country, such as the brain easy slogan ‘examinations easier and one-upmanship’ very attractive to parents. Intentia as a new product containing name is not appealing, start-up capital is limited, in order to open up the market, the difficulties are obvious. We formulate avoid the strike is true, to find differences, end-break strategy. Objecti