4C theory based on application of corporate blog marketing.docVIP

 PAGE \* MERGEFORMAT 25 4C theory based on application of corporate blog marketing Abstract: The rapid increase in the number of users in the blog context, the blog quickly integrated into the social life and become the basis for Internet-based services, and formed the core of a blog for the value of the chain. 4C-based marketing theory, business marketing to blog be more conducive to direct communication with customers and reduce the communication and marketing costs and improve competitiveness of enterprises, enhance corporate image. Keywords:: 4C theory; blog marketing; SWOT Analysis Abstract: With the rapid growth of blog users in the world, blog comes into social life quickly. It becomes one of the internet-based basic services and brings a series of new applications. So a new value chain is created, whose core is blog . Based on 4C marketing theory, the paper thinks that blog marketing method is more conducive to direct communication with customers, reduce the communication and marketing costs, improve the competitiveness of enterprises and enhance corporate image. Keywords:: 4C theory; blog marketing; SWOT analysis I. Development of corporate blog marketing With the development of information technology, a new network application form - blog came into being. IResearch survey: blog global scale from 2002 to 2,160,000 in 2007 increased to 1 130 million, the blog growth has been higher than 100%. Chinalab that every 74 seconds there is a blog set up. According to China Internet Network Information Center released the lt;lt;2007 Chinese blog market research reportsgt;gt; 2006 China will exceed 6 million blog users. Blog is a Web log, the English word for the Blog (Web Log abbreviation). In essence, the blog is a combination of individual sites, communities, online publications, micro portals, news pages, and other expressions of the original network form of a website communication platform; is a simple method for publish