4C is a cottage theory-.docVIP

 PAGE \* MERGEFORMAT 12 4C is a cottage theory? In the ‘sales and marketing’ No. 351, on China, Mr. Shan has a ‘to be profound 4P, not shallow one-sided 4C’ article, the text from concept, 4P and 4C of all elements of the decomposition, three-dimensional theory explains the 4C The out-dated and superficial, it should be said that dare to challenge authority, Mr. Hua Shan, the spirit of daring to search for the truth to be commended, but I personally think that, 4C is definitely not shallow and one-sided, while the 4P is not perfect so flawless and perfect. 1. ‘Product’ and ‘customer value’ In the article, the second part of China, Mr. Shan reference to a ‘customer value expressed as the product ... ... I think it is no big problem, but there has been no contribution to,’ traditional marketing From EMKT. ‘never No do not take into account customer value on production finished ... , 4P up to be a point of learning experience, say that is the 4P’s revolutionary, is an exaggeration ‘of such an argument I think it is defective when, I think the customer value is not the so-called really learned something, maybe 4P to customer value will be considered, but the 4P framework decided that it is not very important position, 4C it to first place as well as its core, is a strategic thinking, understanding. Let’s start with the market’s point of view, today’s China, and everywhere the Red Sea, product homogeneity serious, the reason lies in the relative number of enterprises or persons still remain to buy production line, relying on low impact on market share, profits depend on the amount of thinking model Qulao quick money, very few companies spend enough time to study the diverse needs of consumer groups, the Chinese in many areas is still in the ‘copy-based processing’ state, which in the era of reform and opening up a seller’s market to be effective However, once the market is relatively saturated region, we began having problems. The result is the Development and R