5 Note that low-cost marketing.docVIP

 PAGE \* MERGEFORMAT 6 5 Note that low-cost marketing The State Economic and Trade Commission has provided a group of the latest figures: China has more than 80 million SMEs, accounting for 99% of total number of enterprises, these small and medium enterprises is not only there is intense competition among themselves, but also joining the WTO, foreign small and medium enterprises also eyeing China’s market. How to do? Withdrawal not an option, enter and risky. Shi Zhanpai as a marketing industry veteran who, in recent years, we have been focused on small and medium pharmaceutical companies marketing health products to promote and brand operation, the anxiety faced by small and medium enterprises, we have proposed a low-cost marketing concept, primarily means the one hand, to avoid SMEs to the greatest degree of market risk, fully integrated to various beneficial to their own social resources, in order to achieve the survival of the biggest corporate and product opportunities; other hand, through intensive products, the establishment of regional markets in some local self-advocacy network and resources, to provide for future market development model for demonstration effect, and thus extend the brand impact is summed up the five low-cost marketing Note: 1. Selected market entry points Low-cost marketing, as the name suggests is to try to get a smaller investment returns the greatest possible output, so that the limited funds through marketing and market resources, the full integration of nuclear fission into a huge effect. Therefore, the official launch of the market, not subjective assumptions are fixed on strong consumer demand in urban centers, but should be a rational analysis, careful selection. In recent years, many of medicine and health products have become a local news media employees, the funds roll-out brawl for some time but there is no down market returns, so the original ambitious end it becomes dormant, It is a pity ah. Therefore, the selected