5 the necessary changes in small and medium dairy.docVIP

 PAGE \* MERGEFORMAT 7 5 the necessary changes in small and medium dairy At present, small and medium dairy enterprise-wide marketing level is relatively backward, still stuck in the traditional product marketing stage, the competition means apart from the price war, or a price war. Highly concentrated in the market today, the local small and medium dairy dilemma, on the one hand by the enterprise’s own conditions, lack of economic strength, there is no scale and cost advantages, it is difficult to market expansion; the other hand, the deteriorating market environment , well-known major brands of large enterprises continue to erode its market share, which affects not only the development of small and medium dairy, and even survival is also facing challenges and threats. Therefore, small dairy enterprises are to a very good development, we must do the following five areas of ‘transformation’. 1, from a strong regional brand to brand changes At present, most small and medium enterprises are the regional dairy brands, at the time when the survival and development of a dilemma, small and medium dairy industry in order from a regional brand to a national brand, first of all to make their own place by a strong regional brand into a brand. Small dairy companies only become a strong local brands, in order to better participate in the national competition in the market is it possible to become a national brand. But in our contacts with many small dairy discovered in the course, many dairy operations in the market is too greedy, Tandaqiuquan, do the market is not the focus and objectives, always wanted to plot surface by large investment funds quickly withdrawn from circulation. Strokes of the operators on turning a blind eye to allow dealers to fend for themselves. Medium and small dairy enterprises in the relatively weak strength of the case is best not to cast a net and comprehensive, but rather we should focus on fishing, preferably mouth delineation of regional m