7-11 in order to see the large model of a small.docVIP

 PAGE \* MERGEFORMAT 12 7-11 in order to see the large model of a small In recent years, with the continuous development of the Chinese market, a number of international giants such as Wal-Mart chain, Carrefour, Metro and so on continuously into China, to conquer new territories for a time, the original most of the medium and small supermarkets, shopping malls have closed down, the wolf come the increased demand, a number of local large chain enterprises such as Hualian, Vanguard and other positive to take pre-empt the footprint, in-depth strategy for rural areas, will change channels reach deep, extensive changes to the overall advantages against the lack of a single shop now seems to have achieved some results, but this is only a strategy of large chain enterprises, small and medium stores there is no other way to survive, can be developed? There may be a chain of convenience stores would warrant us to study and emulate, that is, 7-11 (7-Eleven) convenience stores. The late 90s, in China, Shanghai, Guangzhou and other places, have appeared in a limited number of 7-11 convenience stores, small size, odd name, a 24-hour business, are not expensive but can not say that cheaper goods, together with the green orthodoxy that is perhaps all the people the impression it was. Into the 21st century’s first spring, as if overnight, one surprise discovery of a 7-11 convenience store suddenly filled up all the major residential and streets, and almost every one seem to be thriving. 7-11 come from, how could such a driving force for development? Has a long history in order to Seeing 7-11 convenience stores to bring the history can be traced back more than 70 years ago. In 1927, the U.S. Southern Company, Pioneer 7-11 convenience stores, stores were open from 7:00 am to 11:00 pm, so named. 7-11 convenience stores to franchises, after decades of development, rapid growth for the well-known company, and began to expand throughout the world. However, due to the U.S. South