9 Cliff bottled water flooding armed forces in City Road Shop.docVIP

 PAGE \* MERGEFORMAT 12 9 Cliff bottled water ‘flooding armed forces’ in City Road Shop Shortly after the Spring Festival in 2005, Zhengzhou, bottled water market has shown ‘an atmosphere of air over F’ and fury of a battle scene. As a first tier aquatic Wahaha, Robust, and Master and other front-line brands, after the product from the huge profits to the marginal profit of the Age, also from the traditional channels of warfare and started a large-scale involvement in a price war, its single-bottle price from the previous 0.8 yuan, down to the current 0.6 yuan from top to bottom; while with the snow-yang ‘summer cool’, led by second-tier fertile power, heaven and earth, also began to smolder, one after another pull out all the stops in order to up in the market place, especially in the snow-yang ‘summer cool’ pure water, obtained last year’s ‘hegemonic’ status, surprise again this year launched a differentiated loaded plastic film products 550ML * 20 bottles of the new specifications, the terminal took less than the price per bottle 0.5 yuan, its on the market ‘Cuikulaxiu’ strong performance is quite remarkable. 9 Cliff bottled water in 2004 to enter the market in Zhengzhou, due to capacity and off-site transfer and other reasons, resulting in tight supply last year, Yi lost an excellent opportunity last year, dominate the market in 2005, 9 Cliff in Zhengzhou expanded the production line, the ‘best players together’, decided to use the favorable climatic, geographical and human advantages, and actively prepare for war, fight it out with many water manufacturers. But in the face that was filled with the market ‘smoke’ the fierce competitive situation, 9 Cliff how ‘Dances with Wolves’, in order to improve their market Distribution rate, to obtain help their market position? Changes in thinking, to achieve marketing update Ideas determine a way out. 9 Cliff has to intercept the first, and later from behind the case, in order to achieve a real breakthrough, w