A Brand- Subject Public Relations Marketing Terminal to do transparent mode.docVIP

 PAGE \* MERGEFORMAT 10 A Brand: Subject Public Relations Marketing Terminal to do transparent mode The first part of the professional cleansing brand communication thematic analysis A brand is a professional cleansing has been focusing on product development, brand. As the pre-conditions-based company’s customers better products to market very well, but as market conditions change, this brand sales market, there is a clear slide, how to break the dilemma? How to face a number of issues appearing on the market? Also how to make A brand go better and faster. In view of this, we first set the following ideas: First, further purification and the purification of the brand concept; second a clear preference for the theme promotional campaign rather than a simple long-regulatory activities; third, setting up the promotion of professional team to build the market model; From concept to branding, from sports activities to the theme Through A survey of the brand in existing markets and problems of extraction, we find that our marketing concept is not accurate enough and are quite vague at the same time our thoughts are being distorted and ordered implementation of the power is not enough place phenomenon. In this connection, we will be our market research information and refine our decision-making to general. First of all, on the marketing concept, it is only major brand appearance, it is not produced a flash of inspiration from the ideas, but a market-based environmental analysis, brand positioning, product characteristics of a series of research and development, the concept is not just a selling point problem is after the overall marketing plan, based on brand positioning in all marketing and communication aspects of systems engineering for conceptual refined, the concept behind the brand integration of the planning effort. Brand now is not just a concept, but a vague position selling point is not enough outstanding mark on the image blur and so on, we need to re-