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A Dairy how to stand up
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A Dairy how to stand up
A milk and milk B to C region, with pasteurized milk producers, but the B by virtue of its comprehensive advantages of milk, and always insist on fresh pasteurized milk propaganda, to become a C region’s best-selling pasteurized milk manufacturers. However, in recent years, A dairy sales in the C region is very flat. A dairy that there is no chance to break through it?
I would like to talk about my own dairy A few comments on how to break through, let’s analyze why the promotion of A pasteurized milk causes and timing of:
1 and city brothers and B Dairy Dairy pasteurized milk to the hype, B the reason why propaganda pasteurized dairy milk, Mengniu and other large manufacturers because by virtue of their strong capital, firmly control the discourse living room temperature milk Right. Want to milk at room temperature, a breakthrough, it is even more difficult. But these pasteurized milk, Mengniu and other enterprises, as well as their own because of geographical considerations focus on the national market is not in the short term impact on the dairy B, thus effectively avoiding the edge Mengniu and other enterprises; however, B milk industry in the promotion, while pasteurized milk, but with Mengniu milk at room temperature and other major manufacturers has effectively separated, and did not give manufacturers of pasteurized milk into the pasteurized milk industry, to set technical threshold. At this point, A pasteurized milk and milk pushed the owners to give up a long warm milk production is a wise move.
2, I visited the market process, to access some of the shop owner and customers, most of the shop owners and consumers believe that dairy A milk quality, and all of the milk fermentation, but the dairy industry because of its B tentacles extended to the whole of Shandong Province, and milk combined with the limited sales volume increases, leading to B all the milk is not dairy milk fermentation.
A dairy sales
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