A customer-centric OUT.docVIP

 PAGE \* MERGEFORMAT 8 A customer-centric OUT Vague sense that the times have changed, the impact of the Internet is too large, the world flat, grass-roots power of big, a lot of fail-safe communication programs previously considered but failed and the practices previously considered safe are now unsafe. Even if the consumer had never users of our products, but also naturally become grasp the reins of our judges and referees. a customer-centric approach does not seem to guide the resolution of business development problems. Crisis with our customers “irrelevant” Recently many companies look at the crisis, the tipping point is not in the customers, also with a customer-centric enterprise is no direct link: “King carcinogenic door” crisis from the media reports, rather than customers, “Foxconn’s jump gate” arises from the employees, not customers, “Garlic, ginger prices” because the store goods, not as customers, Are taking place, “San Yuan’s early doors, although the question from customers, exposure in the media, but difficult a technical appraisal, it is difficult to say that San Yuan is not customer focused ... ... All of this, are revealed to us the word, that is, “change” .2008, Obama With “Change” when the U.S. president in 2010, Li Ning, “Make the Change” challenge to Nike, Adidas . whether in official or in shopping malls, we are using change to promote change, adhere to the change. However, everything changes, we usually added, customer-centric business philosophy will not change, regardless of You put out their own sense of how fake, regardless of the time to listen to this point of view how many customers called into question. we are still so persistent advocacy, keepin. Say that a brand is a person, do the brand as a man, a man needs in order to meet others, to adapt to social change, but change will lose self-blind, lose self-confidence, such a person to survive it is also more difficult. Therefore, a person the changes also need to