A declaration of war to the Nike.docVIP

 PAGE \* MERGEFORMAT 8 A declaration of war to the Nike Compile / Guang-Yu Luo Kaililaisen of fantasy Like many entrepreneurs, Kaililaisen, the flexibility and quick thinking, and often highly creative able to burst out of good ideas. Indeed, the entrepreneur needs bold ideas, but Lathan be played to a higher realm. A recent chat with people, he loosened her tongue and said: to share the market with the commercial giants, but at least earn 100 million U.S. dollars. May, when he said this, he was not even a real product yet. But he does have a product concept and general ideas. A few weeks ago, also worked out the details about the product. His mind brewing products are sports shoes, and claim to be available shortly. However, only the sports shoes is a trademark of accessories. He really wants to be launched is a trademark - black spots. Clarkson real intention was, all the related industries all around this mark, and have this as a weapon, with the well-known trademarks and brand confront. As early as 15 years ago, Bryson put himself as exclusively with the ‘trademark, advertising and well-known brands of dissenting experts’. He took part in creating the ‘advertising giant’ magazine, but also his best ironic as possible and, criticisms and attacks those who are already very deeply rooted among the well-known brands, such as: Nike, Philip H. Knight, Exxon Mobil and other oil and McDonald’s. At present, the ‘advertising giant’ magazine already has a relatively stable reading groups, a monthly circulation of 120,000, the pricing of 7.95 U.S. dollars each, so that they get rid of the deficit of the troubled, in particular, it instigated by the ‘anti-brand propaganda ‘concept has been widely circulated, enjoys popular support. However, how to deal more effectively with Nike, is still Bryson serious problem: he was prepared to produce a with Nike ‘You Yipin’ sports shoes. Clarkson’s sports shoes and delivered in 2003, No. 10 of ‘advertising giant’ on. The arti