A decisive end markets in rural areas - XY brand instant noodles Documentary channel model innovation.docVIP

 PAGE \* MERGEFORMAT 21 A decisive end markets in rural areas - XY brand instant noodles Documentary channel model innovation Adversity and change In 2004, I served as one of the top ten in Henan Province XY brand instant noodles enterprise marketing manager, when the industry is in ‘turbulent’ period, because the experience of raw materials, freight and other commodity prices ‘SARS’ factor, coupled with industry consolidation on the intense and tough market conditions, therefore, XY brand instant noodle industry in market operations ‘worse’. In these adverse circumstances, and after careful consideration, as well as the author and company executives repeatedly argues that decided to take ‘hands are necessary to grasp with both hands’ of the strategy and tactics to get through the business’ crisis’: that is, on the one hand’ Strategic regional markets’ building, on the one hand ‘model market’ development, while the model bear the brunt of market development. Thought out, but the model how to build the market? The choice of which market to serve as a model to the market to exercise? And to whom to send to the transportation to do this? To this end, after several trade-offs I finally decided to experience for this task is quite rich and broad and can board knife Manager Xu’s work, while the market has just started and selected as the huge potential of the Yudong B city. Misfires Manager Xu is the company’s backbone, in the XY enterprises engaged in marketing, has been five years, is a sheer honed in the enterprise, the growth in the enterprise marketing elite. In September 2003 because the performance is outstanding, the Yudong by the company was promoted to regional manager for region, therefore, Manager Xu Trader B market, ideally favorable climatic, geographical and human, is an ideal candidate but the best operation. But two days later, I travel on the road, Manager Xu received an emergency phone, the phone is very depressed Manager Xu told this writer