A group of toothbrush tells the story of the family - Frog toothbrush brand new ideas for activation.docVIP

 PAGE \* MERGEFORMAT 8 A group of toothbrush tells the story of the family - Frog toothbrush brand new ideas for activation And low, as concern about toothbrush, how the brand planning and image design, create a personality distinct product image, and make the brand influence and greatly increase the purchase rate by name brands? Shenzhen to adopt Marketing Co., Ltd. (hereinafter referred to as adopted) to plan a frog toothbrush, so that products speak for themselves, the practice of brand activation process has provided us with a new way of thinking. Find the frog toothbrush short board Guang Dong Jie Daily Chemical has a ‘snow-cleaning’, frogs’ and other brands, products have been popular in China, but in recent years, a number of multinational brands in the onslaught, the frog toothbrush market, the waning influence, the need to re-plan the frog brand image. In the market, consumers in-depth surveys, interviews, brand toothbrush market analysis of competition, after the adoption of clean snow found the following issues and challenges companies face: Old-fashioned brand how to deal with the challenges of foreign products? For the frog brands, the market for many years accumulation, has become relatively stable brand recognition, frogs, frog brand image has become the most important brand equity. However, consumers generally felt that the frog brand more old-fashioned, low-grade. How to face the uncertain status of market segments? Frog brand product line rich, covering all ages from adults to children, but the ‘tooth cleaning with the frogs, and oral health top-scratch’ ad words, they can not clearly communicate the brand benefits, in the face ‘Crest’, Colgate ‘and other international brands for different groups launched the’ power ‘, children’s’ and other categories, large and comprehensive frog toothbrush appeared to be obsolete, rough. A low-key style of how to achieve the terminal block? Concerned about the degree as a low-mass consumer goods, t