80,000 yuan save SKYWORTH color TV!.docVIP

 PAGE \* MERGEFORMAT 6 80,000 yuan ‘save’ SKYWORTH color TV! Early June 2001, Skyworth color TV in Anhui was hurt. The reason is this: Skyworth TVs in advertising commitments for the purchase of a single page, paragraph color TV, that is presented to consumers Bass speakers, but as gifts stock-out can not be honored, Skyworth Anhui branch to another low-cost alternative to the original audio subwoofer , which consumers know that contests reflect the situation even to the 315 Association, 315 Association, then the principal of several joint Anhui, the media, remember to set an example role. June 6 evening 8 pm prime-time ‘Hefei news channel’ first disclosed the violations Skyworth every other day, ‘Anhui Daily’, ‘Hefei Evening News’, ‘Xinan Evening News’ and other major mainstream newspaper media, prominently Skyworth color TV reported against the interests of consumers of news. Skyworth color TV suddenly blown up pot Hefei offices, regional general manager and team members up with the round and round, branches of the phone ringing off the hook - Consumer demand return of the phone angrily ran continuously, the media wants from the things every day more news at mining point of media pegged as a fly-like hold onto this matter. Skyworth Headquarters requested the Hefei Branch to quell this crisis as soon as possible. This is a typical example of a crisis public relations. If not handled properly, could this in Anhui Skyworth color TV market, brought to its knees, when three of the Changde is a good proof of the incident - failure to deal with a crisis public relations, leading to the collapse of three overnight. There are all familiar with the 2000 Sino-US Smithkline encountered PPA events, public opinion almost SmithKline United States for many years operating in China, crush, fortunately, the crisis in public relations group of the more appropriate, is where the non-PPA, Contac cold medicine in today’s market is still selling well. The advertising company