A Group B channels for exchange of punches between the company.docVIP

 PAGE \* MERGEFORMAT 11 A Group B channels for exchange of punches between the company A Group B’s ‘Tortoise and the Hare’ In a small package edible oil industry, has an international background of the A group, owned more than ten production facilities throughout the country, annual sales of over a million tons of packaged oil brand’s more than 10 domestic packaging the oil accounts for half of the market, whether it is brand force, or marketing capabilities, and always living in the industry forefront, leading the entire small-package edible oil industry, the direction of development be called the industry leader. B Corporation evolved from the domestic small factories, its fierce marketing campaign, unique market positioning, innovative channels for the operation of a pragmatic approach to make B’s rapid rise within a few years to become a strong brand in the industry. The following strengths of both companies should first make a comparison: A group: 1. Has a strong international background, strong and highly capitalized. 2. In the Chinese market has more than ten years experience in the packaging of the oil market operations, the Group’s high-level stability, strategic and planning level is very advanced; and there is a large number of professional elite packaging the oil market operations, human resources are not a problem. 3. Recruited a group of the highest quality of China’s small package oil distributors, many of which dealers are, and have grown up with the A group on the A Group, a high degree of loyalty, dealer network, from quality to quantity is not a problem. 4. Brand awareness and reputation are quite high, in the minds of consumers, is packaged oil brand, even in some areas has become a synonym for small package edible oil. B Company: 1. Peanut oil companies went public in 1999, the initial output, but thousand tons. 2. At that time the industry generally believe that peanut oil is only a small local oil types, the market was not much ro