A how to market a new drink promotion.docVIP

 PAGE \* MERGEFORMAT 14 A how to market a new drink promotion Each year we will see a large number of enterprises will be a lot of new products on the market, but according to previous years, observed and analyzed, they get very few successful indeed. If you require some domestic small and medium enterprises and even some large enterprises and large foreign enterprises will be the set of rigorous, systematic new mode of operation the wholesale market, it is not realistic or theoretical ideas. However, some of them rational and scientific ideas, methods, it is necessary to learn and absorb. A new drinks are fast moving consumer goods, is currently in product introduction phase. New listing at this time the main role is to promote through advertising, promotions and other forms of means of establishing product awareness as well as reputation, and guide consumers to purchase the first time, repeat purchase. The marketing is to choose the right place or the media against the right of people to carry out the appropriate forms of publicity informed, so that these groups generate goodwill, to achieve emotional consumption. But must not be marketed to marketing, so mistakes are bound to be a major or even fatal errors, a direct result of new market failure. New marketing to succeed, the premise must be built on a strict basis of market research, according to market research analysis report refined products USP. Immediately followed by a careful marketing From EMKT. strategic planning. Based on this, it really started and tactical plans and implementation, brand building, media, advertising, promotions, promotional activities, public relations activities. First, a prelude to marketing 1, competitive market research Survey currently on the market competing with the grade of the main items which? Who are the major consumer groups? Currently the overall market performance in what? Available on the market competing goods in the consumer’s overall evaluation (including