A lack of depth of communication - brand management of Chinese enterprises on the biggest mistake!.docVIP

 PAGE \* MERGEFORMAT 9 A lack of depth of communication - brand management of Chinese enterprises on the biggest mistake! Brand core values of the brand like the soul for life. Person without a soul can not have a successful happy life, also a brand’s core values is not clear is impossible to grow into a strong brand. Brand management of the job is a clear plan outlined the brand’s core values, and the next ten years, twenty years, or even a century of brand-building process, always to uphold the core values. Only in the long years, with extraordinary anyone, to do this, will not be sign of trouble the interference, in order to create a strong brand. Many domestic enterprises are very far-sighted a clear plan for the brand’s core values and the corresponding brand recognition, but consumers can not remember, or remember also took exception to simply not agree. This is mainly because the Chinese market before the competition is lightweight, Dwarf picked the eldest son. Enterprise kamtu advertising has well-known H-up, the brand will have an initial credibility and sense of security, will be able to put competitive pressure down the brand. A little bit intense competition in the market, but also stay in the main by advertising to the interpretation of core values, because ads are not the core values of real-life experience to give consumers the opportunity, so consumers who do not remember the core values or a lack of recognition was a matter of sincere hearts natural. However, we do not have a distinctive core values of individuality to impress consumers, or consumers of the brand’s core values of individual memories are not deep, there is no sincere recognition, so long as advertising superficial interpretation of the core value of land can still outperform the competition, often a non - be careful also realized hundreds of millions of billions of sales and profits. As a result, many enterprises would revel in such success, and still adhere to create these re