A Study of China Telecom Marketing Channels.docVIP

 PAGE \* MERGEFORMAT 14 A Study of China Telecom Marketing Channels Abstract marketing channels are carriers of important strategic resources. Telecom’s structure is divided into two parts front and back. Front, including the four major distribution channels: large customer channels and channels of commercial customers, the public clients channel, the mobile client channel. Back to front to provide all kinds of support. Four-channel business environment, customer characteristics, service differentiation, for improved channel construction is very important. Keywords marketing channel strategic resources, China Telecom CLC F626 identification code A 1 Analysis of the different channels , A telecommunications subsidiary has initially built a large client manager channels, channel manager, commercial customers, the public manager of customer communities channels, channels for mobile customers, as well as Area Manager, Customer Service, No. 10000 at the core channels, ‘4 1 ‘integrated channel system. Four main channel has a different operating environments and different competitors, customers of its services have different features, offering a manner and quality of service are also very different. Two different channels of the macro business environment With the new operators join the competition in a variety of telecom services are in full swing: Homogeneous competitive revenue base for local businesses face enormous threats; heterogeneity divert all voice services further in-depth; price war in the local, long distance, payphone market intensified; level of competition in more customers and expand. 2.1 channels of large customers Co-exist at several carriers, competitive environment, has become a major customer of a small switchboard grab attention. Large customer market has become a long lost city of the hardest hit if businesses, large customer retention is now becoming increasingly severe. Due to other telecom operators active in providing discounted l